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Instagram’s New Multi-Photo Feature is a Great Tool For Real Estate Agents to Promote Listings!

Instagram’s New Multi-Photo Feature is a Great Tool For Real Estate Agents to Promote Listings!

In late February Instagram announced the new “Carousel” feature which allows users to upload up to 10 photos or videos in a single post. The Carousel view provides a highly desired function to post more of a collection of images to tell a certain story. Users can view the multi-photo images by simply swiping left to scroll through all of the images.

Instagram has become an increasingly popular social platform for Realtors due to its focus on “visuals” and not to mention the incredible user base of 600 million monthly users / 400 million daily users {according to Instagram}. The multi-photo function presents the perfect opportunity to really showcase your portfolio of homes for sale.

When posting an Instagram photo, you will now see a new button for selecting multiple images. Once uploaded you can then choose to edit all of the images either one at a time or even all at once applying a filter to all photos. The caption and location information added, as well as any likes or comments will apply to the whole post.

As a viewer, you will discover these type of posts with multiple images when you see post with a set of blue dots to indicate that it has multiple Images. Then simply swipe left to view all of the images in the collection.

Using Instagram’s Multiple Photo Feature.

Open your Instagram app:

– Tap the plus {+} button to access your camera library

– Tap {select multiple} icon

– Tap to select each image that you want to include in the post

– Tap {next}

– Add a filter if you choose – [though for house listings you may want to skip the filter and present a “natural view” of the home]

– Tap {next}

– Write your post about the home, may want to include some basic listing details

… And don’t forget to use your HASHTAGS!  This will allow people to find your listing!  


Here are some great hashtags for Real Estate listings:  #NewHome #HouseHunting  #HomeSale  #HomesForSale  #Renovated  #JustListed  #Listing #Property   #{use a specific area/region} #{your state} #{area attractions}





When shared to the feed, your viewers will see a set of blue dots on the post to indicate it’s a carousel. They can swipe back and forth to see all the photos and videos.



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